Digital Solutions Blog

Building Your Website: Outsource vs DIY

Building Your Website: Outsource vs DIY

Let's discuss whether you should hire a web developer or build your business website yourself. Various factors include time and budget constraints, knowledge, and willingness to learn (possibly a lot of) new skills.

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The Purpose of Your Business Website

The Purpose of Your Business Website

If your business doesn’t yet have a website—or your current site needs an update—you should first determine your website’s purpose. What need will it fulfil? This will arise from the goals for your business, both now and in the future. These goals will determine the build type of your website. There are three website types: e-commerce, lead generation, and informing and connecting.   E-commerce The main purpose of an e-commerce website is to sell your products or service online. This could be in the form of an online store for physical products to be shipped, for instance, or food to...

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Creating a Solid Social Media Strategy

Creating a Solid Social Media Strategy

Last post, we discussed the importance of a digital strategy for your small business. Now, we’re going to focus exclusively on a social media strategy. This doesn’t have to be long and detailed, but it’s smart to determine what you want to get out of social media instead of jumping in without direction. In your other business activities, you set specific and achievable goals, allowing measurable outcomes to determine whether you’re on track. Social media should be no different. Let’s look at some possible goals for your strategy. Early-Stage Social Media Metrics Audience Growth Rate: how quickly and broadly your...

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Creating a Strong Digital Strategy

Creating a Strong Digital Strategy

There is no one size fits all approach to a digital strategy. Every business is different, so it’s important to build a strategy that is relevant to your business and industry before investing time and money into your online activities.

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