Digital Solutions Blog

How to Improve Your Business Efficiency with Software

How to Improve Your Business Efficiency with Software

Efficiency is something every small business owner prioritises. It’s the key to getting tasks done without wasted time and a growing list of software options are available to assist with this.

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Hosted or Self-hosted Website

Hosted or Self-hosted Website

Hosting can be an intimidating and confusing concept, but it’s important to understand it before you build a website. Essentially, when a company provides hosting for your website, what they’re really doing is storing your website files on a secure server.

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Building Your Website: Outsource vs DIY

Building Your Website: Outsource vs DIY

Let's discuss whether you should hire a web developer or build your business website yourself. Various factors include time and budget constraints, knowledge, and willingness to learn (possibly a lot of) new skills.

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The Purpose of Your Business Website

The Purpose of Your Business Website

If your business doesn’t yet have a website—or your current site needs an update—you should first determine your website’s purpose. What need will it fulfil? This will arise from the goals for your business, both now and in the future. These goals will determine the build type of your website. There are three website types: e-commerce, lead generation, and informing and connecting.   E-commerce The main purpose of an e-commerce website is to sell your products or service online. This could be in the form of an online store for physical products to be shipped, for instance, or food to...

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Creating a Solid Social Media Strategy

Creating a Solid Social Media Strategy

Last post, we discussed the importance of a digital strategy for your small business. Now, we’re going to focus exclusively on a social media strategy. This doesn’t have to be long and detailed, but it’s smart to determine what you want to get out of social media instead of jumping in without direction. In your other business activities, you set specific and achievable goals, allowing measurable outcomes to determine whether you’re on track. Social media should be no different. Let’s look at some possible goals for your strategy. Early-Stage Social Media Metrics Audience Growth Rate: how quickly and broadly your...

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