Digital Solutions Blog

Digital Storytelling for Small Business

Digital Storytelling for Small Business

Every business has a story. While everyone can tell a story, a successful storyteller can fine-tune their message for greater impact. 

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Why Care About Data Analytics?

Why Care About Data Analytics?

You collect data every day. Instead of viewing it as a by-product of doing business, acknowledge it as a valuable resource. 

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Respond to Customer Reviews

Respond to Customer Reviews

According to BrightLocal, a prominent SEO platform, 82% of consumers read online reviews for local business. Considering consumers often treat online reviews with the same trust as personal recommendations, a small business’s approach to customer reviews plays a significant role in getting new customers.

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What is Visual Marketing?

What is Visual Marketing?

Visual marketing uses images to convey information. People process images faster than the written word, so it’s critical to make that first impression positive and in alignment with your brand.   Ideas for Visual Marketing High-quality photos are the clear first option, but what if you deliver services or don’t have a huge product range? Some other choices include branded images, quote cards, videos, data visualisations, infographics, attractive screenshots, and video.   Canva: Visual Marketing Tool Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media post, web banner,...

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Understanding Cyber Security

Understanding Cyber Security

Most of us have heard horror stories about cyberattacks on small business. Data breaches that have cost a business more than money, and the loss of confidential information and the consequent trust of their customers is a worst-case scenario to be avoided at all costs. Compromised customer credentials are a leading target of attacks, as well as unpatched software and phishing emails. It’s important to teach your team about the common threats today to strengthen your defences. Online security can often be more about people and culture than technology. Here are some tips for securing your business activities online.  Strong, Secure...

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